McDonald’s sued in US over alleged AI-powered price coordination across franchises

Economic Times - Oct 6, 2026

McDonald's is facing a federal lawsuit for allegedly coordinating prices with franchises using an AI-powered pricing system. The complaint claims this practice violates US antitrust laws by fixing prices unlawfully. Furthermore, the lawsuit cites a Reuters article discussing the use of AI for pricing by various fast-food companies. McDonald's denies the allegations and asserts that franchisees set their own prices independently.

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