Sep 20, 2026
Utrecht, Netherlands, September 20, 2026 /MarketersMEDIA/ -- Veldo, a native macOS application for independent iOS developers, is now publicly available. The software consolidates organic App Store keyword rankings, Apple Search Ads expenditure, and RevenueCat subscription revenue into a single interface, then provides recommendations for each tracked keyword.

The application addresses a workflow challenge faced by developers who manage paid search campaigns: determining which keywords justify advertising spend when data is scattered across App Store Connect, Apple Ads dashboards, and revenue analytics platforms. Veldo presents rank position, advertising cost, and attributed revenue on the same row, then assigns one of four verdicts to each keyword – double down, bid opportunity, cannibalizing, or money pit – with supporting data visible beneath each recommendation.
"Rank without spend is a vanity chart. Spend without revenue is a money pit. I built Veldo because I was tired of hopping between App Store Connect, Apple Ads, and RevenueCat to answer one question: which keywords actually deserve the budget," said Willem van Zoeren, founder of Veldo.
The software operates as a local-first application, storing acquisition data on the user's Mac rather than transmitting it to a remote server. Veldo supports unlimited applications and keywords across more than 60 App Store storefronts. RevenueCat integration is optional; developers can use the application with App Store Connect and Apple Ads data alone.
The verdict system flags four scenarios. "Double down" identifies keywords with positive return on ad spend and improving organic rank. "Bid opportunity" highlights terms with strong search demand but weak organic visibility and no active exact-match campaign. "Cannibalizing" marks keywords where the developer already ranks highly organically, suggesting paid ads may be purchasing installs that would have occurred without advertising. "Money pit" designates keywords that consume budget without generating attributed revenue.
Veldo also includes tools for editing App Store metadata, checking character limits and keyword coverage, and publishing changes directly to App Store Connect. The application is available as a standard Mac app, menu bar utility, and command-line interface. A Model Context Protocol server allows integration with development tools.
About Veldo
Veldo is a macOS application that combines App Store keyword rankings, Apple Search Ads spend, and RevenueCat revenue data for iOS developers. The software provides keyword-level recommendations to guide advertising budget decisions. More details and guides are available at veldo.app/guides.
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Congress has urged the Centre to put the proposed India-US trade deal on hold until tariff issues are resolved. Former commerce minister Anand Sharma criticised US President Donald Trump’s move to impose 100% tariffs on countries buying Russian oil, including India, calling it discriminatory and a threat to India's energy security.
Denmark and the United States have reached an agreement concerning Greenland. This deal will significantly expand the US military presence on the Arctic island. Denmark stated its sovereignty over Greenland will not be compromised by this agreement. The pact aims to prevent US adversaries from establishing bases in the territory. Key details regarding the buildup scale remain undisclosed by the parties.
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US Treasury Secretary Scott Bessent and China's Vice Premier He Lifeng will meet Sunday in New York. They will discuss trade and other pressure points before a leader summit. Both sides aim to maintain stability in the current tariff truce. New US tariffs have been delayed until after this important meeting. This meeting seeks to prevent further escalation between the two nations.
"In the near term, priorities will be to manage liquidity, gradually lower the sizable forwards book and support the domestic currency. Long-end yields continue to be influenced by the hardening global yields."
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Italy's Prime Minister Giorgia Meloni announced new integration measures for schools. These measures include banning burqas and niqabs within educational institutions. The government will also limit the number of foreign students in each classroom. Parents of foreign students facing integration issues must learn Italian. These policy changes are planned ahead of next year's general election.
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Notices for voter detail discrepancies have been issued to many prominent figures. These include LK Advani and Arvind Kejriwal, among others. Most notices relate to data mismatches from the 2002 enumeration exercise. Election officials stated these are system-generated notices for data correction. The process aims to rectify voter information within the ECINET system.
A pitbull attacked a Class 7 student in Faridabad's NIT-3 area, biting him at 16 places and leaving him seriously injured, police said on Sunday. The boy was taken to BK Hospital, where doctors referred him to a higher medical centre. He is currently undergoing treatment. The father alleged that the dog's owner made no attempt to intervene.
A pitbull attacked a Class 7 student in Faridabad's NIT-3 area, biting him at 16 places and leaving him seriously injured, police said on Sunday. The boy was taken to BK Hospital, where doctors referred him to a higher medical centre. He is currently undergoing treatment. The father alleged that the dog's owner made no attempt to intervene.
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