Nov 22, 2022
Trusted content marketing experts Beacons Point and digital data experts 120/80 have merged to form the new marketing agency: Behind the Work. The company unveiled its brand name, logo, and website in this latest announcement.

Wilmette,United States - November 22, 2022 /PressCable/ —
Under its new moniker, the marketing agency will help companies attract, retain, and grow their customers through digital transformation and marketing services.
More information is available at https://behindthework.com/resource/120-80-beacons-point-rebrand
The rebrand announcement comes as American businesses direct more of their resources into digital marketing channels, which offer a greater return on investment. The latest statistics show that companies which excel at nurturing leads through inbound marketing make 50% more sales. Furthermore, video marketing is quickly becoming the most effective customer engagement tool, with 87% of marketers reporting that it increased traffic to their website.
The way companies engage with their customers through digital media continues to evolve rapidly, meaning that many businesses do not have the in-house expertise necessary to keep up. The decades of combined marketing experience possessed by the global team at Behind the Work means that they are expertly placed to help.
The marketing professionals at Beacons Point specialized in videography, and the company was recognized as one of the top content marketing agencies in San Diego by Expertise.com. Similarly, the Chicago-based 120/80 agency was well-known for its knowledge of data and analytics, digital paid media management, and search engine optimization. Behind the Work will pool these resources to offer a comprehensive solution to companies’ digital marketing needs.
As part of their rebrand announcement, the company assured existing clients that the management team from each agency would remain in place, offering continuity of service to repeat customers. Additionally, Behind the Work maintains an existing relationship with HubSpot, a digital marketing, sales, and service platform, as a HubSpot platinum solutions partner.
Sonny Sultani, Founder and CEO of Behind the Work, said: “It’s not every day that you get to see two groups, with such infectious energy and shared beliefs, find each other. Both groups are committed to bringing meaningful impact to our clients, and we’re excited that the new brand allows us a chance to enhance our ability to serve them in a way that we couldn’t do before.”
More information on the full range of digital marketing services offered by Behind the Work can be found at https://behindthework.com
Contact Info:
Name: Sonny Sultani
Email: Send Email
Organization: Behind the Work
Address: 2130 Elmwood Ave. , Wilmette, IL 60091, United States
Website: https://www.behindthework.com
Source: PressCable
Release ID: 89085344
If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 8 hours.
Lhuan-dre Pretorius achieved an unbeaten 188 runs while playing for the Titans against the Knights. His performance included 13 sixes and 14 fours, breaking Chris Gayle's previous record of 175 runs. The match took place during the South African CSA Challenge in Bloemfontein. The Titans finished with a total of 267-3 and won by 124 runs after bowling out the Knights.
India is projected to experience approximately 7% economic growth this year despite higher oil prices and deficient rainfall. Nilesh Shah, a member of the Prime Minister's Economic Advisory Council, expressed optimism about the economic momentum. The rising oil prices are a key concern as they could impact inflation and economic growth. Shah highlighted the importance of managing the Unified Payments Interface costs for maintaining effective financial services.
Today’s Word of the Day: Novelty refers to something new, unusual or different that attracts interest because it is unfamiliar. The noun can describe the quality of being fresh as well as an object or experience valued for its unusual nature. The word is also commonly used in the phrase “the novelty wore off” when excitement over something new gradually fades.
Kashi is preparing to host an Indian Air Force air show from October 24 to 26 this year. Prime Minister Narendra Modi and Defence Minister Rajnath Singh are expected to attend the event. Uttar Pradesh Chief Minister Yogi Adityanath has reviewed preparations and arrangements for spectators. Officials are focused on ensuring crowd management and emergency arrangements across Varanasi.
Shankersinh Vaghela made a controversial statement regarding manual scavenging during a public gathering in Narmada district. He challenged members of certain communities to undertake this work for a salary of Rs 50,000. BJP leaders criticised Vaghela's comments, claiming they foster caste animosity and are inappropriate. Additionally, they pointed out that manual scavenging has been eradicated in India. Vaghela's remarks led to political backlash and concerns about community relations.
Chinese troops have taken part in a mass multinational exercise in Russia featuring new anti-drone and ground robot systems – drills that Russian state media said “applied lessons” from the Ukraine war. The troops were among more than 47,000 military personnel involved in the Tsentr-2026 – or Centre-2026 – drills in the central western Chelyabinsk region from Monday until Saturday. The Russian Ministry of Defence said the strategic command-and-staff exercise applied combat lessons from the...
Deepak Punia secured the bronze medal in men's 97kg wrestling at the Asian Games held in Nagoya. He achieved this victory with a close 2-1 win over Mongolia's Gankhuyang Ganbataar. Earlier, Deepak narrowly lost in the semifinals against Uzbekistan's Sherzod Poyonov with a score of 8-9. He had previously won silver at the 2023 Hangzhou Asian Games. The bronze medal adds to his impressive international wrestling achievements.
Higher fuel costs and tighter financial conditions are significantly affecting global demand and capital costs. India is comparatively better positioned than many developed markets, yet it remains vulnerable due to imported energy. The high dependence on crude oil and foreign capital poses risks for India's growth amid global economic pressures. Global bond yields have risen, increasing pressures on mortgage rates and investment costs domestically.
Union Finance Minister Nirmala Sitharaman on Saturday said India's economic resilience has been built consciously over the past decade through fiscal prudence, infrastructure creation, banking reforms, last-mile delivery and sustained reforms, while stressing the need for greater strategic autonomy and preparedness to deal with emerging global challenges.
A Delhi court has postponed the formal framing of money laundering charges against Lalu Prasad Yadav and others. The court has scheduled the next hearing for October 30 to continue the proceedings. Earlier, the previous court had identified strong evidence against the accused related to the IRCTC hotel scam. It stated that the investigation did not seem politically motivated, as argued by Lalu Prasad's counsel.
A Delhi court has postponed the formal framing of money laundering charges against Lalu Prasad Yadav and others. The court has scheduled the next hearing for October 30 to continue the proceedings. Earlier, the previous court had identified strong evidence against the accused related to the IRCTC hotel scam. It stated that the investigation did not seem politically motivated, as argued by Lalu Prasad's counsel.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.