THREE VISIONARIES. ONE FREQUENCY. A GLOBAL REVOLUTION
Oct 29, 2026
Dan Rush, Livio Harris & Mac G / GetEmMacDidIt Launch the Sasha Santiago Radio Show — A New Era in Global Media, Music & Fashion
Los Angeles, United States, October 29, 2026 -- New York, NY – October 29, 2026 – The entertainment world is witnessing the convergence of three legendary careers — a combined nearly 100 years of industry mastery — united behind one artist, one platform, and one unstoppable vision. The Sasha Santiago Radio Show, broadcasting globally in partnership with iHeart Radio, is more than a radio program: it is a cultural movement and a brand ecosystem.
Dan Rush (CEO, PPV Live), Livio Harris (CEO, Who's Harris Entertainment; Co-CEO, Velocity Music Publishing; President, New Peak Entertainment), and Mac G / GetEmMacDidIt (producer and Goofi Bougie co-founder) have united their decades of influence to elevate recording artist, actress, model and media personality Sasha Santiago to a worldwide stage.
“We see the vision, we see the light — and how this is now transforming into something globally.” — Dan Rush
The Executive Architects
Dan Rush – CEO, PPV Live
Infrastructure & Global Streaming
A 30-year industry veteran spanning music production, telecommunications at Comcast, and global Pay-Per-View live events, Rush brings the dealmaking acumen and streaming infrastructure driving the show's worldwide reach. His portfolio includes a major Jamaican concert with reported site reach exceeding 10 million.
“Anything's possible with God first, recognizing your skill, and belief in yourself.”
Livio Harris – CEO, Who's Harris Entertainment
Vision & Brand Architecture
A 36-year entertainment entrepreneur from Kansas City, Missouri, Harris recorded for Uptown Records and discovered and developed Adina Howard, whose “Freak Like Me” remains a global classic. His publishing work spans Beyoncé, Will Smith, Michael Jackson, Nelly, Outkast, Usher, Chris Brown, and the Pussycat Dolls. Mentored by Andre Harrell and Russell Simmons, Harris most recently completed Rodney Jerkins' catalog deal with HarborView.
“God just opened those doors for me. I just walked through them.”
Mac G / GetEmMacDidIt – Philadelphia Production Legend
Sound & Creative Production
A 30-year production veteran signed by DMX to Bloodline Records in 2001, Mac G's credits include DMX's Grand Champ, the Exit Wounds soundtrack featuring the young Hitmaka/Yung Berg, and placements on Empire and VH1's The Irv Gotti Show. With collaborations including Mýa, Kurupt, and Rampage, he now drives Sasha Santiago's sound identity as sonic architect, AI content producer, and fashion co-founder.
“That beat on your hard drive might just be your next major hit. Just keep going.”
The Platform & Brand Ecosystem
Sasha Santiago Radio Show — iHeart Radio, global streaming, and a vision to become “The Internet's Hot 97.”
Goofi Bougie (G-O-O-F-I B-O-U-G-I-E) — Fashion by Livio Harris & Mac G, with inaugural ambassadors Sasha Santiago & Autumn Rae.
Sasha Santiago — Artist, actress (Sire, EXHALE STUDIOS (@thishallelujah + @I_amsimonej)), model, radio host, and brand ambassador.
Dizzle Spirits — Premium liquor brand (dizzlebrand.com).
The Vision
Three power players. One artist. One iHeart platform. One fashion brand. One spirits label. One television drama. And one shared conviction: the next chapter in global entertainment will be written by those bold enough to build it from the ground up — on their own terms.
The Sasha Santiago Radio Show is live. The movement has begun.
About the Sasha Santiago Radio Show
The Sasha Santiago Radio Show is a global multimedia platform and cultural movement launched to spotlight emerging and established talent through iHeart Radio distribution and worldwide streaming. Founded through the partnership of veteran executives Dan Rush (PPV Live), Livio Harris (Who's Harris Entertainment), and producer Mac G, the venture combines decades of music, entertainment, and brand-building expertise. Its core mission is to elevate artists like Sasha Santiago while building interconnected brands in radio, fashion (Goofi Bougie), spirits (Dizzle Spirits), and television, delivering authentic entertainment content and opportunities on a global scale.
CONTACT / FOLLOW
Dan Rush / PPV Live: CEO, Pay-Per-View Live Events
Livio Harris: @LivioAllWhiteHarris (IG) | Who's Harris Entertainment
Mac G: @MacGizzleForSho | @GetEmMacDidIt (IG)
Sasha Santiago: @sashasantiago_official (IG)
Goofi Bougie: G-O-O-F-I B-O-U-G-I-E
Dizzle Spirits: dizzlebrand.com
Contact Info:
Name: Sasha Santiago
Email: Send Email
Organization: Sasha Santiago
Address: 1465 Tamarind Ave, #316
Phone: 267-307-2990
Website: https://sashasantiagoofficial.com/
Release ID: 89207870
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