Mass Network To Encourage Advertisers To Pay Web Users For Data

Sep 14, 2016

The blockchain-based project will align interests between web users and advertisers, addressing the invasive collection of personal information that is currently the norm.

Schaan, Liechtenstein - September 13, 2016 /MarketersMedia/ —

A new crypto project will change the inherently flawed dynamics that exist between the web advertising industry and those whose custom it seeks to attract.

The Mass Network is an initiative created by a group of cryptocurrency entrepreneurs and experts who recognised the potential of a blockchain-powered online advertising model. At present, online advertisers harvest extensive data from end-users, frequently without their knowledge or full consent. Although there is a ‘tacit agreement’ that much of the web is funded by this advertising and users accept that many of the services they use could not remain free without it, the sheer quantity of personal information collected in the course of targeting adverts means that they have become increasingly concerned and resentful of the trade-off. Some 90 percent of Americans acknowledge they have lost control of their personal data, and many are turning to ad blocking software to level the playing field again. However, this only forces advertisers and webhosts to seek new and ever-more aggressive strategies to maintain their revenues.

Changing the model

Mass Network will also employ ad-blocking software, integrated with a blockchain wallet. Instead of advertisers covertly appropriating users’ data, users will specify what data they are happy to divulge, and whether they are willing to be shown adverts. Advertisers will pay for this data at the rate the market determines.

The advantages of the blockchain mean that micropayments can be made efficiently and instantly through the real-time bidding (RTB) framework. Thus the initiative works with the trend towards increasing monetisation instead of trying to resist it, as conventional ad-blocking software risks doing.

Constant demand

The network’s currency of payment is the Mass Coin, which will be distributed in a one-off public offering following the platform’s crowdfund, which will end on 1 December. A fixed total of one trillion Mass Coins will be issued, with 700 billion going to investors and the remaining 30 percent being retained for internal use.

The value of Mass Coins will be driven by constant demand from advertisers in their effort to target adverts more effectively. Rather than cut one or other party out entirely – as the present situation does, regarding end-users as passive consumers rather than active participants – it creates a fair marketplace for data and adverts.

To find out more about Mass Network, visit https://mass.network or to invest in the crowdfund, go to https://ico.mass.network.

For more information, please visit https://mass.network

Contact Info:
Name: Michael Malley
Organization: Mass Network

Source: http://marketersmedia.com/mass-network-to-encourage-advertisers-to-pay-web-users-for-data/132606

Release ID: 132606

More News

Asian Games open with more athletes than the Summer Olympics and some unfamiliar sports
Sep 19, 2026
Asian Games open with more athletes than the Summer Olympics and some unfamiliar sports

The Asian Games officially commenced with an opening ceremony, though competitions began earlier. Athletes are housed in diverse accommodations, including a large cruise ship and hotels. Organizers faced controversies regarding anthem errors and a minister's temporary barring. Japan hosts over 900 athletes, with China expected to dominate medal counts. This large-scale event features traditional and new sports, pushing event timelines.

New BGMI redeem codes are here: 50 codes released to unlock Meadows Backpack; check full list, expiry date, redemption limits and how to claim
Sep 19, 2026
New BGMI redeem codes are here: 50 codes released to unlock Meadows Backpack; check full list, expiry date, redemption limits and how to claim

BGMI redeem codes: BGMI has released 50 new redeem codes for September 19, allowing players to claim the limited-time Meadows Backpack reward. The codes are valid until September 25 and have limited redemption capacity. Successfully redeemed rewards are sent to players' in-game mail and must be claimed within 30 days. The latest drop comes alongside BGMI's 4.6 Update, which features new game modes.

Porsche could face another 4,000 job cuts, Handelsblatt reports
Sep 19, 2026
Porsche could face another 4,000 job cuts, Handelsblatt reports

Volkswagen's restructuring plan includes over four thousand job cuts at Porsche. This move addresses a significant overhead shortfall within the sports car brand. These proposed layoffs are in addition to previously agreed upon reductions. Porsche's CEO faces pressure to implement a comeback strategy. The company recently lowered its full-year profit margin target significantly.

China-led study reveals ‘Greater Gondwana’ was 80% of Earth’s crust 500m years ago
Sep 19, 2026
China-led study reveals ‘Greater Gondwana’ was 80% of Earth’s crust 500m years ago

Fragments of a long-disappeared ancient giant land mass have been discovered buried deep beneath parts of the modern continents that once formed it, according to an international team led by Chinese scientists. Published this month in the peer-reviewed journal Science Advances, the discovery reveals that Gondwana – a land mass that dominated Earth some 500 million years ago – was much larger than previously believed. Crucially, the findings show how geological activity related to Gondwana...

RBI orders removal of Maharashtra minister Babasaheb Patil, seven Latur bank directors
Sep 19, 2026
RBI orders removal of Maharashtra minister Babasaheb Patil, seven Latur bank directors

RBI has ordered the removal of Maharashtra Cooperation Minister Babasaheb Patil and seven other directors from Latur District Central Cooperative Bank for exceeding the 10-year tenure limit under banking law. The action followed a Bombay High Court direction to RBI to decide a complaint against the directors.

Domestic demand, labour supply give India structural advantage in semiconductor push: Bain & Co
Sep 19, 2026
Domestic demand, labour supply give India structural advantage in semiconductor push: Bain & Co

India's strong domestic demand and demographic dividend give it an advantage in the global semiconductor race, but access to core technology remains a key hurdle, said Balaji Thirumalai, Partner and India Head of Semiconductors and Electronics Manufacturing Practice at Bain & Company. He said Semicon 2.0's focus on talent, fabs, OSATs, design, equipment and materials is needed to build a complete ecosystem.

Domestic demand, labour supply give India structural advantage in semiconductor push: Bain & Co
Sep 19, 2026
Domestic demand, labour supply give India structural advantage in semiconductor push: Bain & Co

India's strong domestic demand and demographic dividend give it an advantage in the global semiconductor race, but access to core technology remains a key hurdle, said Balaji Thirumalai, Partner and India Head of Semiconductors and Electronics Manufacturing Practice at Bain & Company. He said Semicon 2.0's focus on talent, fabs, OSATs, design, equipment and materials is needed to build a complete ecosystem.

Nandigram by-election: Congress candidate Milan Pradhan sent to judicial custody
Sep 19, 2026
Nandigram by-election: Congress candidate Milan Pradhan sent to judicial custody

Congress’s Nandigram bypoll candidate Milan Pradhan was sent to 14-day judicial custody till October 3 after being arrested over four pending non-bailable warrants linked to cases from the 2007 anti-land acquisition movement. Police said the cases involve serious offences, including murder, rioting and criminal intimidation

AI: 10 days that changed the course of artificial intelligence
Sep 19, 2026
AI: 10 days that changed the course of artificial intelligence

For years, the race to build ever more powerful artificial intelligence followed a well-worn Silicon ⁠Valley principle: move fast and break things. But in a series of cascading events over a 10-day stretch, the largest ⁠AI labs found themselves reeling as their own creations threatened to break humanity itself. An Anthropic researcher quit the firm, warning that the pace of AI development poses an existential threat, possibly within a decade. Another researcher at the firm said the odds of human...

Psychology Lesson of the Day by Armistead Maupin, 'The world changes in direct proportion to the number of people willing to be honest about their lives' offers timeless inspiring wisdom on purpose, meaning, success, perspective, optimism
Sep 19, 2026
Psychology Lesson of the Day by Armistead Maupin, 'The world changes in direct proportion to the number of people willing to be honest about their lives' offers timeless inspiring wisdom on purpose, meaning, success, perspective, optimism

Armistead Maupin’s iconic statement is a powerful reminder that honesty can have consequences far beyond the person who speaks. Telling the truth about one's life can create vulnerability, but it can also create recognition, compassion and connection. The world does not change simply because people reveal personal information; it changes when authentic stories help others question assumptions, understand different experiences and see common humanity.

Reasons for Agarkar exit: Rohit Sharma future fiasco, difference of opinion with VVS Laxman
Sep 19, 2026
Reasons for Agarkar exit: Rohit Sharma future fiasco, difference of opinion with VVS Laxman

Agarkar’s exit was driven by differences over Rohit Sharma’s future and VVS Laxman, while his absence from a key review meeting added to BCCI concerns ahead of the 2027 ODI World Cup.

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.

Daily World Feed

Get yourself immersed in engaging topics right here. Daily World Feed is a multi-platform media, providing you latest breaking news straight from the industry.

Sign Up