Daniel Yomtobian on the Necessity for Reliable Brand Campaigns during Coronavirus Outbreak
Aug 3, 2023
“Being a responsible advertiser in the pandemic environment entails a comprehensive evaluation of the campaign pipeline to determine what should be put on hold and what prioritized,” Daniel Yomtobian explains.
Los Angeles, California, United States - August 3, 2023 /MarketersMEDIA/ —
The ongoing coronavirus outbreak has turned into the most unsettling event in recent history, changing the world in ways nobody could have guessed. Aside from its heavy toll on a personal level, it has wreaked havoc on national economies and prompted a rethink of business practices for many organizations as humanity braces for a post-pandemic reality where the term “normal” will no longer apply, says Daniel Yomtobian, an accomplished entrepreneur and acclaimed online media professional. “Forced to contend with a public health crisis of unprecedented magnitude, most brands quickly became aware that adjusting would require more than trimming ad budgets or re-evaluating campaign types. Advertising can no longer be just about acquiring new customers and pushing new products. Never before have brands had such a great responsibility to educate and inspire by prioritizing campaigns that are informative, authentic, relevant, and empathetic. With 89% of consumers saying they intend to keep some new habits and behaviors developed during the pandemic, organizations that promote a positive message and contribute to the greater good will emerge as winners in the post-pandemic world,” Daniel Yomtobian comments.
To their credit, most of the world’s biggest corporations and countless smaller ones have pitched in to fight the virus, donating to various healthcare funds, deploying resources in new ways, offering free products or services, or supporting their employees and communities through different initiatives. However, brands of all sizes can and should support the concerted effort through their advertising campaigns as well, according to Daniel Yomtobian. While survival and effective crisis management were the top priorities in the early days of the pandemic, it soon became apparent that the crisis also offers new opportunities for brands that emphasize trust, send a positive message, share uplifting experiences, and strive to create value for their customers in a socially distanced world. Given the current fears and uncertainty, tactful, mindful marketing is of paramount importance as it can greatly improve the collective experience.
“Being a responsible advertiser in the pandemic environment entails a comprehensive evaluation of the campaign pipeline to determine what should be put on hold and what prioritized,” Daniel Yomtobian explains. “Since advertising is an intensely visual form of communication, brands need to be extremely careful of the images they utilize and the accompanying language. The world may return to its old ways some day, but brands currently have a responsibility to promote safety first and foremost.”
A pioneer and innovator in the online media space, Daniel Yomtobian has received multiple awards for his work in digital advertising. Initially a web designer, he found his passion in online advertising, launching several successful business ventures along the way. Among them is Advertise.com, which has grown under his leadership to become the world’s largest privately held keyword pay-per-click (PPC) network. Recognizing his professional expertise and commitment, Daniel Yomtobian was described by a recognized industry magazine as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”
Daniel Yomtobian Bio – Business Marketing Maverick: http://www.DanielYomtobianBio.com
Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html
Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com
Video URL: https://www.youtube.com/watch?v=J2fvpsHCFg0
Release ID: 89103991
If there are any deficiencies, discrepancies, or concerns regarding the information presented in this press release, we kindly request that you promptly inform us by contacting [email protected]. Our dedicated team is committed to addressing any identified issues within 8 hours to guarantee the delivery of accurate and reliable content to our esteemed readers.
More News
'Entire country may become protest site': CJP founder Dipke hits out at SC, CJI
Abhijeet Dipke, the founder of the Cockroach Janta Party, criticized the Supreme Court for inaction against the Election Commission. He announced plans for widespread protests if Jantar Mantar remains closed to demonstrators. Dipke urged the necessity for unity among opposition members to demand the resignation of Chief Election Commissioner Gyanesh Kumar. Detentions of CJP leaders and threats to lawyers were reported during the protests.
'Entire country may become protest site': CJP founder Dipke hits out at SC, CJI
Abhijeet Dipke, the founder of the Cockroach Janta Party, criticized the Supreme Court for inaction against the Election Commission. He announced plans for widespread protests if Jantar Mantar remains closed to demonstrators. Dipke urged the necessity for unity among opposition members to demand the resignation of Chief Election Commissioner Gyanesh Kumar. Detentions of CJP leaders and threats to lawyers were reported during the protests.
Ircon to monetise 4 highway assets; PSU plans to unlock 3,000cr value as part of GoI's infra monetisation
Ircon International has placed four highway assets for sale in a government-led monetisation programme. These assets include toll-road and hybrid annuity model projects located in Madhya Pradesh, Rajasthan, Karnataka, and Gujarat. The enterprise value of the assets is estimated to be around ₹3,000 crore, as advised by Axis Capital. Currently, Ircon is a Navratna company primarily earning from its railway segment.
Delhi records five road deaths daily in 2026, highest in six years
Delhi's roads experienced alarming statistics in 2026, with an average of five lives lost daily due to accidents. The first nine months recorded 1,309 fatalities, primarily involving two-wheeler riders and pedestrians. Pedestrian deaths accounted for nearly two out of five fatalities in the city. Authorities indicated the importance of improving road safety and enforcement measures to protect vulnerable road users.
Delhi records five road deaths daily in 2026, highest in six years
Delhi's roads experienced alarming statistics in 2026, with an average of five lives lost daily due to accidents. The first nine months recorded 1,309 fatalities, primarily involving two-wheeler riders and pedestrians. Pedestrian deaths accounted for nearly two out of five fatalities in the city. Authorities indicated the importance of improving road safety and enforcement measures to protect vulnerable road users.
'D2C brands need distribution shift to scale up to 500 crore revenue'
In India, emerging direct-to-consumer (D2C) brands have the potential to generate Rs 100 crore in revenue within a span of two to four years. To escalate this figure to Rs 500 crore, these brands must broaden their distribution networks and engage with new customer segments. Growth opportunities lie in refining brand positioning and activating media strategies.
Slow outflows, sure, but inflows? That’s RBI’s real challenge
RBI is currently dealing with substantial capital outflows and currency devaluation pressures in the economy. Recent market operations indicate underlying issues despite maintaining a 7.8 percent growth rate. The ineffective measures may not resolve the fundamental demand stemming from trade concerns. Foreign direct investment needs to focus on long-term capital and technology rather than short-term financial inflows.
Slow outflows, sure, but inflows? That’s RBI’s real challenge
RBI is currently dealing with substantial capital outflows and currency devaluation pressures in the economy. Recent market operations indicate underlying issues despite maintaining a 7.8 percent growth rate. The ineffective measures may not resolve the fundamental demand stemming from trade concerns. Foreign direct investment needs to focus on long-term capital and technology rather than short-term financial inflows.
SHRM offered senior specialist role in June 2024, revoked it a month later over employee’s request to bring medical service dog to work; court orders HR giant to pay $400,000
A jury ruled that the Society for Human Resource Management, or SHRM, failed to accommodate a job applicant. Plaintiff Fiona Torres claimed SHRM revoked her job offer due to her need for a medical service dog. The jury awarded Torres $400,000 in compensatory damages for violations of the Americans with Disabilities Act. SHRM plans to appeal the verdict while asserting their offered alternatives for Torres were adequate.
Could Iran target the Gulf’s digital backbone? The risks to data centres and internet cables explained
Iran's warning raises concerns about the vulnerability of Gulf data centres and digital infrastructure to potential attacks. Recent escalations have already disrupted Amazon Web Services facilities in the UAE and Bahrain, highlighting the risk. The Gulf has invested significantly in emerging technologies, making security a critical focus for governments and companies. Developing alternative routes for connectivity will be essential to mitigate these threats.
What if AI boom busts? 22% of assets would be with 110 weak lenders: IMF
The IMF's latest stress test examined how banks would cope with an AI crash, soaring government bond yields and an economic slowdown. Under this scenario, 22% of global banking assets would be held in 110 "weak" lenders, whose core capital ratio would fall below 7%, or a higher threshold for the world's most complex banks.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.