Club Wyndham Research Identifies the "Holiday Rewind Effect": 93% of Parents Recreate Their Own Childhood Holidays for Their Kids
Nov 3, 2026
ORLANDO, Fla. - Nov. 3, 2026 - PRLog -- Parents aren't just remembering the holidays they grew up with — they're rebuilding them. New research commissioned by Club Wyndham and conducted by Talker Research identifies the Holiday Rewind Effect, finding that eight in 10 parents (80%) often or almost always wish they could relive the holidays as they felt in childhood, and 93% recreate elements of those holidays for their own families.
The Holiday Rewind Effect is the tendency of parents to recreate the holiday traditions of their own childhood for their children before the magic of the season fades — a pattern identified in two Talker Research surveys of 2,000 U.S. parents each, commissioned by Club Wyndham.
Rituals, not presents, sit at the center of that pull. Parents say what they miss most is family traditions and rituals (44%), followed by home-cooked family recipes (39%) and uninterrupted time together as a family (34%). The surprise of not knowing what gifts they'd receive ranks lower, at 30%.
Asked which decade's holidays feel most nostalgic, parents picked the 1990s (31%) over any other — rising to 40% among millennial parents.
The rewind also runs against a perceived clock. On average, parents expect children to stop feeling the magic of the holiday season at around age 11, yet 78% of parents of teens aged 13 to 17 say their child still feels it.
Being present is the harder part. Nearly three-quarters of parents (74%) say it is harder for families to be fully present with one another during the holidays today than when they were kids, and 27% say they miss having fewer distractions from phones and screens.
"There's something about the holidays that brings you right back to being a kid — the traditions, the movies, the food and all those little rituals you looked forward to every year," said Annie Roberts, senior vice president of Club and Owner Services at Club Wyndham. "What's especially meaningful is seeing parents bring those traditions into their own homes while creating new ones with their kids. That mix of celebrating nostalgia and making new shared memories is really what the holidays are all about."
Travel is emerging as one way families act on the Holiday Rewind Effect. Among parents who vacation with their children, 89% would like holiday travel to become a family tradition, and 87% of those who have traveled to celebrate an occasion say it has been key to creating immersive experiences for their family.
For parents who want to act on the findings, the research points to one simple step: choose a tradition from your own childhood and build it into a recurring family trip, so the ritual has a place to happen every year.
The full findings, including the primary research source and methodology, are published by Club Wyndham at: https://clubwyndham.wyndhamdestinations.com/us/en/resorts/resort-news/2026/the-holiday-rewind-effect
Talker Research citation reference (TR-2026-CWY-001): https://talkerresearch.com/the-holiday-rewind-effect/
Methodology: Talker Research conducted two online surveys, each of 2,000 U.S. parents of children aged 5–17 who celebrate special occasions and had vacationed with their children in the past year. Fieldwork took place June 3–12, 2026 and Sept. 23–30, 2026; the surveys were commissioned by Club Wyndham. Because both samples were limited to travel-active parents, findings should not be generalized to all U.S. parents.
Questionnaires: https://talkerresearch.com/wp-content/uploads/2026/06/TR-ClubWyndham-17YearsTogether-Questions-2026.pdf
https://talkerresearch.com/wp-content/uploads/2026/09/TR-ClubWyndham-CWHPAQ-Questions-2026.pdf
AAPOR Transparency Initiative disclosure: https://talkerresearch.com/methodology/
About Club Wyndham
Club Wyndham® is the flagship vacation ownership brand as part of Travel + Leisure Co., the world's largest vacation ownership business. From the busy streets of the Big Apple to the calming shores of Hawaii, Club Wyndham owners have access to more than 100 resorts to unlock new cities, new experiences and new destinations. Club Wyndham lets travelers spark their sense of adventure with spacious resort suites featuring the comforts of home, including fully equipped kitchens, separate living and dining areas, and separate bedrooms, plus resort amenities and quality service. Wander across town, across the country or across the ocean – no matter what's on your travel bucket list, Club Wyndham offers the chance to live it. All Club Wyndham resorts participate in Wyndham Rewards®, the number one hotel rewards program as named by readers of USA TODAY, and the world's most generous rewards program with more than 60,000 hotels, vacation club resorts and vacation rentals worldwide.
About Talker Research
Talker Research is part of Talker Inc., producing studies for news outlets, brands and AI citation visibility. Team members include members of ESOMAR (European Society for Opinion and Marketing Research) and MRS (Market Research Society). Talker Research is part of AAPOR's Transparency Initiative, which is designed to promote methodological disclosure.
Source: Club Wyndham
Read Full Story - Club Wyndham Research Identifies the "Holiday Rewind Effect": 93% of Parents Recreate Their Own Childhood Holidays for Their Kids | More news from this source
Press release distribution by PRLog
More News
China tests wave-piercing stealth trimaran as unconventional naval fleet grows
China appears to be testing a stealthy new trimaran at sea, according to a photograph circulating on social media, in what could be a further effort to develop unconventional naval platforms. The image first emerged on Weibo on Sunday and appears to show a vessel featuring an inverted wave-piercing bow, three-hull design and angular superstructure surfaces that could be intended to reduce its radar signature. The vessel, which is fitted with a prominent antenna mast and multiple dome-shaped...
Beijing offers to boost China-Pakistan corridor safety as terror threat grows
China has pledged to work with Pakistan to advance “high-level security cooperation” and ensure the safety of a joint flagship infrastructure project that has become a target for terrorists. That was the message Liu Haixing, head of the Communist Party’s International Department, conveyed in talks with Pakistan defence forces chief Asim Munir and Prime Minister Shehbaz Sharif on Monday, as part of his first official visit to the South Asian country since taking office just over a year ago. In...
China’s HQ series intercepts 2 new missile types as PLA tests weapon platform
A People’s Liberation Army air defence unit has for the first time intercepted two new types of missile simultaneously during a drill – including one that made a sudden change of direction, according to state television. The CCTV report on Monday said it was a rapid response operation by the ground-based Shenwei Missile Battalion – under the PLA Central Theatre Command Air Force – which is equipped with Hongqing surface-to-air missiles. It did not disclose the type of missiles intercepted or any...
What is it? PNG says it’s an artillery shell. China says it’s a wine bottle
China’s embassy in Papua New Guinea has disputed reports that a suspected Chinese-made artillery shell was found in a shipping container in Port Moresby, saying the object was instead a shell-shaped wine bottle. The embassy said in a social media post on Tuesday it was awaiting the official findings of an investigation by the Royal Papua New Guinea Constabulary (RPNGC). It cited an on-site verification by a company involved in the case, which said the object was a wine bottle. “It poses no...
Spain Footballer Dies After On-Field Collision With Goalkeeper
CD Tenerife footballer Jesús de Miguel died at age 30 following a cardiac arrest after colliding with FC Andorra goalkeeper Jesus Owono during a match.
China Olympic shot put champion Gong Lijiao loses over 30kg in first year of retirement
A year after stepping away from competition, Olympic shot put champion Gong Lijiao has lost more than 30kg (66lbs) after refusing to “lie flat” during her retirement. The 36-year-old submitted her official retirement paperwork after the National Games in November last year. She said then she aimed to lose 25kg before pursuing marriage. “I also want to become beautiful. You will surely see a different version of me,” Gong said. Speaking to Chinese media in an interview published on Monday, the...
Lakshya Sen Reveals Injury Struggles Behind Form Slump After All England Heroics
Lakshya Sen said that constant travel and fitness issues limited his ability to experiment in training, forcing him to focus on workload management during a challenging few months.
China’s historic first space docking in 2011 – SCMP archive
This article was first published on November 4, 2011. China a step closer to building its own space station by Stephen Chen Encouraged by yesterday (November 3, 2011) morning’s historic rendezvous and docking of the Shenzhou VIII spacecraft, Chinese authorities said construction of a space station will begin as soon as 2013. “We will do two more rendezvous and docking flights next year,” said Wu Ping (武平), spokeswoman for the manned space programme, at a press conference in Beijing yesterday....
Chinese drug iza-bren doubles lung cancer survival window in phase 3 trial
An anticancer drug developed by Sichuan Biokin Pharmaceutical took centre stage in a late-breaking oral presentation at the European Society for Medical Oncology (ESMO) Congress in Madrid last week. Researchers said the drug, iza-bren, showed a significant advantage over platinum-based chemotherapy in a phase 3 randomised, double-blind clinical trial conducted at 73 hospitals in China and involving 432 patients with advanced lung cancer. The median progression-free survival (PFS) – the length of...
SAI Declined Funding, Indian Badminton Team Fund European Swing Themselves: Report
Fresh off title-winning runs by PV Sindhu and Lakshya Sen, a report revealed Indian shuttlers had to fund their own European tour after SAI declined support for four tournaments.
Dear Kimi, Enjoy The Ride: A Letter From Lewis Hamilton As Antonelli Makes F1 History At 20
Kimi Antonelli made history in 2026 by becoming the sport's youngest-ever world champion at 20.
Harry Kane Ready To Trade Ballon d'Or For Champions League Trophy With Bayern Munich
Kane was named the world's best player last week, beating superstars Kylian Mbappe and Lamine Yamal to the prestigious award.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.