Boutique Gyms Becoming the Future Of Fitness Centers
Aug 18, 2020
The business model of getting as many people into the gym is not working during the COVID-19 era. A different approach to fitness centers is now emerging from Colorado.
Aspen, United States - August 18, 2020 /PressCable/ —
Health and safety are top-of-mind as the world battles the COVID-19 pandemic, but there is another dangerous casualty lurking in its shadows that must be saved — fitness centers.
Efficient strength-training and cardiovascular exercise require a multitude of equipment, the kind of stuff most people can’t get at home. That’s what concerns Jean-Robert Barbette, world-class personal trainer and owner of two namesake gyms in Aspen and Basalt Colorado. He is worried that people will fall off their gym routines and sacrifice their fitness and health in the process.
“True athletes know they cannot achieve any real level of fitness they want at home using bodyweight and internet videos”, Barbette said.
“You’re never going to meet a professional athlete or fitness guru who works out solely at home,” he said. “We have 120 pieces of equipment at Jean-Robert’s Gym — this is how you attain lasting fitness, by working on specific muscle groups to achieve balance. This is done with strength conditioning in the gym with weights and the right equipment, preferably guided by a personal trainer — and you need this in addition to biking, hiking, skiing, and other activities.”
What’s in store for gyms?
With limitations on how many people can gather indoors, Barbette anticipates a massive shift in group fitness and big-box gyms. When the business model is to get as many people in the door as possible, that’s not going to work during a pandemic. Gold’s Gym and 24 Hour Fitness, for example, have already filed for bankruptcy and announced closures of hundreds of locations.
“The future of gyms is high-end and well equipped — everything has to be top-notch,” Barbette said, adding that boutique gyms are likely to emerge stronger. Jean Robert’s Gym has been focusing on semi-private and private personal training sessions.
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More about Jean-Robert’s Gym
Jean Robert’s Gyms are open for members with extra safety measures in place. In addition to large open spaces, high ceilings, meticulous cleaning standards, mandatory gloves, and other precautions, the gyms are also able to use contact tracing should a member ever test positive. In the three months since reopening, this has not happened. For more information about the gyms, visit www.jeanrobertgym.com.
More about Jean-Robert Barbette
Vogue has called Jean-Robert Barbette “One of America’s All-Star trainers.”
In 1990, Jean-Robert founded Jean-Robert’s Gym in Aspen as a way to provide athletes of every level the most professional, comfortable and effective ways to increase endurance, strength and cardiovascular performance. With over 30 years and 75,000 hours of training experience, professional athletes and celebrities alike have trusted Jean-Robert to help them reach their pinnacle health.
Contact Info:
Name: Bernadette Lofton
Email: Send Email
Organization: Jean-Robert's Gym
Address: 720 E Hyman Ave Ste 303, Aspen, CO 81611, United States
Website: https://www.jeanrobertgym.com
Source: PressCable
Release ID: 88973154
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